Sample #1 Choosing the Right Skincare Product

Challenge

The client, XY Beauty & Skincare was becoming increasingly busy. They explained that they no longer had the typical 90 minutes for an initial consultation of first clients. They needed a way to shorten their consultation process, while still 1) learn about their clients skin type, 2) provide accurate information to the client to help them identify their skincare goals and needs, and 3) provide the client with enough information to have a conversation about products without having to explain each product and it's ingredients. 

Solution

My solution was an eLearning course broken down into three modules. Through these three modules, clients will learn the following: 

• Module 1: Learner will be able to identify their skin type.

• Module 2: Read product labels, critically analyze product claims, and explain the impact of key ingredients in products.

• Module 3: Learner will be able to identify their skincare goals and match skincare products that will help them meet those goals.

Process:

I followed the adaptive method of ADDIE, Rapid Prototyping, for this fictional project to structure my design process. To determine whether a learning intervention was an appropriate solution, I performed a Needs Analysis by completing research and looking at current skincare information. After analyzing the needs of XY Beauty & Skincare, I came to the conclusion that an online course would serve the clinics needs. Their clients would be able to complete a complimentary training on their own to cover the first objectives of a consultation, and the results could be downloaded prior to their consultation at the clinic with the dermatologist.

Some things that were taken under consider:

• Results were needed at least 24 hours prior to first consultation

• The clinics objectives during a consultation with new clients

• Clients & clinic have limited time

• Clinic wants to provide clients with resources to help them reduce time spent explaining the fundamentals of skin-types and skincare

• Clients want to understand recommendations made by their aestheticians

After my Needs Analysis, I moved into the Design phase, where I created a Design Document to identify areas of need. First, I used Backwards Design to identify my learning objectives. Then I used Bloom's Taxonomy to write learning and performance objectives. These objectives served as the foundation of this design project, and from them, I again used the Backwards Design method to established the course modules based on those objectives. As I continued, I was working in both the Design and Development phase, where I researched the subject, which included utilizing the internet, reading scholarly articles and information provided by dermatologists and skincare experts to gain a general understanding of this topic. After I had gathered my research, I used ChatGPT as a fictional SME. With the help of ChatGPT, I was able to create conversation to ask questions about the learners. After I had gained an understanding of the target audience, I concluded that using Gagne's 9 levels of learning to create my course. This helped guide my course outline as I was able to more easily identify which learning elements and type of assessments to use within the course. Once my course outline was created, I used ChatGPT as a SME to help me develop the course material alongside the research I had already completed. Prior to implementation, I also created a simple style guide for the course. Here, my background in Interior Design served well, as I was able to use my knowledge of color theory to create a suitable color palette, also included included in the Design Guide. 

During the Implementation phase, I sourced images using free stock footage in the Articulate Rise Content Library, Pexels, and Canva, and I sourced and credited the video from YouTube. Once I finished implementing the course into Articulate Rise, I moved to the Evaluation phase as I needed to know that the course achieved the desired outcomes. I solicited several women (ages 25-57) for their feedback on the course. 

These are the questions that I asked them to consider in their feedback:

• How would you describe your overall experience with the skincare products course?

• Did the course provide you with valuable information about identifying your skin type and choosing appropriate skincare products?

• Were the learning objectives clear and achievable?

• How did you find the organization and structure of the course content?

• Were the modules and lessons easy to follow and understand?

• Did you find the course interface user-friendly, especially on mobile devices?

• Were the navigation and interactive elements intuitive?

• Was the length of the course appropriate, or did you feel it was too long or too short?

• Do you feel more confident in identifying your skin type and selecting appropriate skincare products after completing the course?

• Were you able to apply the knowledge gained during the course in real-life situations?

• How did you find the quizzes and assessments throughout the course?

• Were the activities and exercises helpful in reinforcing your understanding of the material?

• What specific aspects of the course could be improved?

• Were the colors and visual elements appealing and easy on the eyes?

For the most part, the feedback that I received was positive. However, there were a few areas that needed improvement, such as adding the learning objectives to a more visible area of the course and changing a few sentences to make them easier to understand. Once this was done, I solicited a few more women to go through the course, and this time the course received only positive feedback, and I knew it was ready to go!

Results:

The online course reduced first-appointment consultation times by 45 minutes per new client, while maintaining the integrity of providing quality care and information.

The course was well received by learners. Learners commented on the design, interactivity, and information of the course, sharing:

• "It's an engaging course. I had fun taking the quizzes"

• "It's informative, very well organized and the design is very nice"

• "A good variety of interactive elements and easy to follow"